Seenit is a mobile app that generates statuses based on your screenshots. I designed a reactions system that suggests contextually relevant responses based on the text of a POV. The goal was to lower the cost of replying without introducing a messaging system or social graph.

Reactions are generated and rendered as personalised stickers, then handed off to the native share sheet. This decision was informed by early beta behaviour, where the majority of engagement happened inside small private WhatsApp groups.

By leaning on existing social graphs, reactions live in the same conversations where the POV is already being discussed. This allowed me to enable reciprocity and response without building messaging or notifications prematurely, while testing whether AI-generated reactions could meaningfully invite replies before investing in owning social infrastructure.